NIKE: Better is Temporary

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Through 500 illustrations and 320 pages, this book shows the professionalism and brand history of Nike. The book proclaims its Nike gene in appearance: the cover is occupied by four vertical rows “NIKE”, and the silk screen layer of Nike’s exclusive Volt yellow and Hyperpunch pink overlaps with the image of world marathon champion Eliud Kipchoge printed in a halftone dot matrix pattern.


The book shell uses cardboard as the front and back covers, and the transparent plastic envelope wraps them, which exposes the whole bookblock completely. From the side, you can also see the color label projecting from the inner pages. The title of the book presented by the embossing technology on the spine of the plastic shell turns into a 3-D engraving, which is reminiscent of the iconic transparent air cushion of Nike sneakers. With the subtle combination and perfect presentation of rich graphics context, visual design and printing technology, this book has become a “unique immersive visual survey”.